The Email Marketing Specialist is responsible for developing, executing, and optimizing email marketing campaigns to drive customer engagement, retention, and revenue growth. The ideal candidate will have expertise in email campaign management, segmentation, content creation, and performance analysis. The Email Marketing Specialist works cross-functionally with design, content, and analytics teams to deliver impactful email communication in alignment with business goals and brand standards.
Key Responsibilities:
Plan, build, and deploy targeted email marketing campaigns, newsletters, and automated workflows.
Manage subscriber lists, segmentation, and data hygiene to ensure campaign accuracy and effectiveness.
Create compelling email content and collaborate with design and content teams to develop visually appealing templates.
Conduct A/B testing and analyze campaign performance metrics (open rates, click-through rates, conversions, etc.) to optimize future campaigns.
Ensure all email marketing initiatives comply with legal regulations, including CAN-SPAM and GDPR as applicable.
Monitor and report on campaign results, providing actionable insights and recommendations to improve engagement and ROI.
Maintain best practices for email deliverability, list growth, and campaign personalization.
Coordinate with internal stakeholders to align email marketing efforts with overall marketing and business objectives.
Stay current with industry trends, technologies, and best practices in email marketing.
Qualifications:
Bachelors degree in Marketing, Communications, Business, or a related field.
Minimum of 2 years experience in email marketing or digital marketing roles.
Proficiency with email marketing platforms (e.g., Mailchimp, HubSpot, Salesforce Marketing Cloud, Constant Contact, or similar).
Strong analytical skills and familiarity with email analytics and reporting tools.
Basic knowledge of HTML/CSS for email template editing is preferred.
Excellent written and verbal communication skills.
Exceptional attention to detail and organizational abilities.
U.S. residency is required; applications from outside the United States will not be considered.
Compensation and Benefits:
Annual Salary Range: $60,000 – $85,000, depending on experience, education, and geographic location within the U.S.
Benefits Package:
Comprehensive health, dental, and vision insurance
401(k) retirement plan with company match
Paid time off (vacation, holidays, sick leave)
Professional development opportunities and training
Flexible remote work arrangements
Employee wellness and assistance programs
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